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Iwatsu Broadcast Messaging

In today's world, the need for efficient, real-time and cost-effective communications is paramount. Enhanced Messaging Application (or EMA) is an ideal marketing, employee subscriber or emergency notification tool that allows you to contact a targeted group via:

  • Telephone (land line or cell phone)
  • Email
  • Email to SMS

At a rate of 1000 calls per minute, most organizations find that communicating with a target group at this speed is cost prohibitive. The on-premise equipment cost and recurring infrastructure cost is simply too expensive for many organizations and municipalities. The beauty of EMA is that there is no customer premise equipment to buy and maintain. Additional benefits include:

  • Real-time statistics
  • Delivery confirmation
  • Live voicemail status

How does EMA work?

It’s actually very simple. Municipalities, for example, have contact information for all its citizens. A simple, end-use database query yielding phone numbers and email contacts is uploaded to the hosted EMA server. The city mayor or emergency coordinator records a brief voice message notifying the citizens of an emergency and types an email with the same message. With the click of the mouse, citizens are notified at a rate of 1000 calls per minute.

EMA can provide the same immediate response for non-emergency yet time critical announcements. Notices of community events, power outages, street closings and senior citizen alerts are but a few examples. In each case EMA can be deployed to keep citizens informed and safe.

The Business Solution

Emergency notification is great, but it represents a very small percentage of EMA’s potential. The real value in EMA is implementing the application as a business communication tool. The brief examples listed on the right show some of EMA’s potential applications.

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